Sierra Black

Sierra Black

No one makes country music quite like Sierra Black, and that’s because the brave young vocalist is carving out her own path to create music that is inspiring and irresistible. The Las Vegas native built her career in her hometown, sharing the stage with the likes of Keith Urban and even performing an impromptu duet with Garth Brooks, before taking her talents to Nashville.
The result is music that represents the best of both worlds. Performing weekly in Vegas, including a residency at the Santa Fe Station Hotel & Casino, she has become the consummate entertainer, captivating audiences with her impressive vocal range that has been compared to LeAnn Rimes, as well as her confidence and bubbly personality. With a contemporary country sound that is influenced by both pop and gospel, she is poised to emerge as this generation’s Shania Twain.
A popular performer both on and off the Strip, she has delivered such high-profile performances as the national anthem at the National Finals Rodeo and the Coyote Fest in the Orleans Arena. She spends her downtime attending shows by legends like Reba and Brooks & Dunn, studying their every move in her tireless quest to keep improving.
That journey has brought her to Nashville, where she has immersed herself in Music City’s creative community while honing her songwriting and storytelling skills.
“When I’m working in Nashville and mention Vegas, people say, ‘You are in Nashvegas,’ and that has become the perfect description for my music and style,” Sierra says. “It has an all-American appeal and foundation, yet there is always a little extra pizzazz and glamour.”