Jimmie Allen: Down Home Tour

For multi-platinum selling, trailblazing Country star and current GRAMMY Award nominee Jimmie Allen, a simple phrase sums up his view on life and music: Never give up.

A native of Southern Delaware – the “slower, lower” part of the state, he explains – Allen has carried that mantra with him through good times and bad, whether than meant living in his car or receiving his first ACM nomination for New Male Artist of the Year in 2019, a CMA Awards nomination for New Artist of the Year in 2020, subsequently winning the ACM Award for New Male Artist of the Year – the first Black artist to win that category since its inception, and a win with which he hopes “open[s] some doors for more Black artists to have success in country and more Black artists to feel comfortable enough to do country if that’s what they want to do” – as well as the CMA New Artist of the Year Award in 2021. GRAMMY.com has hailed Allen as one of “5 Black Artists Rewriting Country Music.” His current nomination for Best New Artist at the 64th Annual GRAMMY Awards in 2022 is his first ever GRAMMY nomination; he is also the only Country nominee in an all-genre category.

With the 2018 release of his debut album Mercury Lane – named in tribute to the street he grew up on and the origin of his incredible journey – on BBR Music Group’s Stoney Creek Records, a lifetime of never giving up brought him full circle.

“I didn’t quit, I never will,” he says. “Stuff ain’t easy, and you shouldn’t quit either. There’s a big difference between busting your ass and sitting on it.”